A new exhibition at the Milwaukee Art Museum takes you to the streets of Paris in the 19th century

MILWAUKEE (CBS 58) — Always New: The Posters of Jules Chéret is a new exhibit opening Friday, June 3 at the Milwaukee Art Museum. When many people think of old Paris, Chéret’s work comes to mind.

Chéret was the first French poster designer. In the late 1800s he created advertisements for everyday products, travel, fashion and more.

“He was really the first artist to bring these colorful posters on a very large scale to the streets of Paris, he started it all,” said exhibition curator Nikki Otten.

They were colorful and large, and could be seen everywhere on the streets of Paris – from department store windows to train stations.

The Milwaukee Art Museum received over 600 Chéret posters from a local couple who collected them for many years.

“This makes the Milwaukee Art Museum the largest collection of Jules Chéret posters in the United States,” Otten said.

The museum claims that this exhibit is more immersive than the usual exhibits on display. Each room is organized according to a theme, from cabaret to consumer goods, and the corridors leading to them are decorated with the sounds and images of 19th century Paris.

Over 100 pieces from the collection are on display.

Mildred D. Field