The University of South Florida’s College of the Arts and Contemporary Art Museum extends to The Factory St. Pete. A groundbreaking ceremony is held at The Factory (2622 Fairfield Ave. S) at 1:30 p.m. on February 20. Interested members of the community are invited to attend.
Scheduled to open in the fall in a renovated 3,100 square foot industrial space, Generator: USF Contemporary Art Museum is an “incubator for new ideas and a place for expanded artistic experimentation,” according to a press release from the College of the Arts of USF. .
Generator: The USF Contemporary Art Museum is in partnership with USF St. Petersburg and the City of St. Petersburg, and will bring a new dimension to the city’s art community by providing free access to space for research, d exploration and experimentation. It also received generous support from The Factory, architectural firm Behar + Peteranecz, and the St. Petersburg Downtown Partnership.
The Factory St. Pete is an arts destination home to artist studios, Fairgrounds St. Pete art attraction, Daddy Kool Records and Sunshine State Goods.
Generator will primarily focus on moving image and contemporary time-based art, with exhibitions, public programs and special projects that invite audience engagement. Works by national, international, regional and local artists will be presented.
The expansion will build on the museum’s commitment to presenting innovative programming and showcasing untold stories and emerging artists through digital media, film and “advanced viewing technologies and platforms.”
Programming will address environmental, social and political issues. Projects will focus on equity and justice, using artists’ perspectives to “illuminate diverse knowledge, excluded histories and practices for future resilience in uncertain times”.